Future-proofed Insights

Traditional market research and innovation insights have a weakness. The moment the study is over, it is out of date. Even in this age of AI insights, this problem persists. The problem lies in the fact that with only old, or aging data and human-centric insights, an organization will only ever be able to react to what they are saying about the near past. The older the data, the more out-of-touch the reaction. This course focuses on the solution: a method of creating insights so they have an anticipatory component allowing organizations to plan, prepare, and develop products, services, and experiences along appropriate development timelines. This way you will meet the customer where they will be once you’re in market, and not be solutioning for people in the past.

The purpose of this course is to upskill insights workers so they can incorporate some foresight principles into their insights practice and help their organization anticipate rather than simply react.

We developed this course for design, UX, CX, and user researchers working in large corporations or for students in the same areas looking to gain skills for work in design, innovation or start-up settings.

A standalone course of two two-hour lectures and question sessions and 1 practical masterclass

Taught by an anthropologist with 15+ years of design/innovation ethnography experience.